In January 2004, he decided to establish a company that focused on Agricultural Equipment businesses. The company was named Rotcarts Group Pty Ltd.
In the same year, the company started a dealership that sold and serviced agricultural equipment in Wangaratta, Victoria. The dealership was named “North East AG & Industrial”.
Since 2004, North East Ag & Industrial acquired top brands like
McCormick Tractors, Kuhn Farming Machinery, Landini Tractors, Mahindra Tractors, Gold Acres Sprayers, Agrow Plow, Strautmann Mixers, Bull Dog Implements, and John Berends Implements.