North East AG & Industrial started when Aaron Plum grew his passion for agricultural equipment during his adolescent years as a diesel mechanic for New Holland and Fiat Farming Equipment. Because of his deep passion for agricultural equipment, Aaron transformed his passion into a dream to become an entrepreneur by having his own dealership of agricultural equipment, therefore, he improved his skills and knowledge about the agricultural industry to achieve his goals.
In January 2004, he decided to establish a company that focused on Agricultural Equipment businesses. The company was named Rotcarts Group Pty Ltd.
In the same year, the company started a dealership that sold and serviced agricultural equipment in Wangaratta, Victoria. The dealership was named “North East AG & Industrial”.
Since 2004, North East Ag & Industrial acquired top brands like
McCormick Tractors, Kuhn Farming Machinery, Landini Tractors, Mahindra Tractors, Gold Acres Sprayers, Agrow Plow, Strautmann Mixers, Bull Dog Implements, and John Berends Implements.
Today, North East Ag & Industrial has grown to be a top Agriculture Equipment dealership in the state of Victoria, whilst servicing hundreds of farmers.
The growth of the dealership is due to all employees sharing the same values and goals and working with passion towards the same mission.
“Excelling in the Agricultural Industry by supplying quality agricultural equipment and exceptional service, to keep our farmers going.”